California Financial Services Association — A Unified Voice for California Lenders
Sacramento, California Mon–Fri 9:00–5:00 PT
Est. 1962 · Sacramento, California

A unified voice for California’s consumer finance industry.

The California Financial Services Association represents national and independent lenders providing consumer and commercial loans, auto and home financing, and lines of credit across the state — advocating for fair regulation and ethical practice at every level of government.

Join the Association
60+
Years advocating for California’s finance industry
What members count on us for
Legislative Advocacy
Compliance Support
Member Networking
Industry Education
About CFSA

Foster ethical practice. Champion the industry. Inform the lawmaker.

CFSA exists to foster ethical practices and high standards of conduct across California’s finance industry. Through our lobbyists, legal counselors, and public-relations specialists, we connect lenders directly to the legislators and regulators shaping consumer credit policy.

Together, our members form a unified voice — bolstering individual companies with influence and resources they could not muster alone.

60+
Years of continuous advocacy in Sacramento
100%
Non-profit · member-funded · industry-led
Member Services

Your association at work for you.

From the Capitol floor to the training room, CFSA delivers the advocacy, intelligence, and practical resources that licensed lenders need to operate confidently in California.

01 / Advocacy

Legislative & Regulatory Voice

Active participation in California’s lawmaking process — ensuring licensed lenders are equally represented before legislators and regulatory agencies.

Explore advocacy work
02 / Compliance

Compliance Intelligence

Stay aligned with Truth-in-Lending, FDCPA, DFPI, and federal statutes through alerts, publications, and counsel from CFSA’s legal committee.

See compliance resources
03 / Education

Workshops & Training

Practical seminars on collections, underwriting, ethics, insurance products, and management — built by owners, for owners and their teams.

View workshop topics
04 / Network

Industry Network

Annual and quarterly meetings, owner luncheons, and social events that connect finance leaders to peers, decision-makers, and emerging issues.

View upcoming meetings
Meeting Schedule

Where members gather.

Full Schedule
21
Jan · 2026
Owners’ Luncheon

2026 Owners’ Luncheon

Luminarias Restaurant
Details
12
Feb · 2026
Workshop

CARS Act Workshop · 1:30 PM

Live on Zoom
Details
25
Feb · 2026
Spring Social

CFSA Spring Social at Topgolf

Topgolf Montebello
Details
02
Apr · 2026
Networking Day

Afternoon at the Ballpark with the Champs

LA Dodger Stadium
Details
Membership

Add your company to a unified force of California lenders.

Membership in CFSA gives your organization a seat at the table on every regulatory issue that affects California consumer finance — and the practical tools to operate at your best in between.

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Capitol-level advocacy. A dedicated lobbying team representing your interests in Sacramento.
Regulatory partnerships. Strong working relationships with the DFPI, Department of Insurance, and AG’s Office.
Alert bulletins & briefings. Real-time updates on emergency laws, regulatory changes, and industry events.
Member Voice

CFSA gives our independent lender resources we could never fund alone — a seat at the regulatory table, expert counsel, and a network of peers facing the same challenges we are.

Member Companies, California
Independent & National Lenders · CFSA Members
Bills Tracked Per Session
200+ legislative items
Ongoing
Member Companies
National & Independent
Statewide
Annual Meetings & Workshops
Quarterly programming
Year-round
Get in Touch

Reach the association.

Whether you’re considering membership, have a regulatory question, or need to coordinate with our team — we’re here to help.

Headquarters
2718 Wrendale Way, Suite 200
Sacramento, CA 95821
Telephone
General Inquiries